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Shaw University Textbooks > Services Marketing

Services Marketing 7th edition

ISBN:0136107214

ISBN13:9780136107217

Publisher:Prentice Hall

Authors:Christopher H. Lovelock, Christopher Lovelock, Christopher H Lovelock, Jochen Wirtz

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Services Marketing Description

Services Marketing 7 Edition The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.   The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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